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SAS Digital CEO, Starts Florida Digital Marketing Group September 8, 2011
Join the Florida Digital Marketing group
Scott Shabot, President SAS Digital, in order to increase the flow of information and bring the Florida digital marketing community together started the "Florida Digital Marketing Group". On September 8th at Spin Ultra Lounge, the group gathered to network and enjoy the happy hour. A great time was had by all. Amy Tinico was the big winner,and claimed the $50 gift certificate from Spin Ultra Lounge. But everyone who attended won too, making new contacts & having a great time.
Networking at the Florida Digital Marketing Group 9/8/11 event
Who says Digital marketers don't rock?
Amy Tinico aka Ooopsy The Clown, holding up her $50 Gift Certificate Award
Donated by Spin Ultra Lounge.
Mobile Marketing
According to the latest Nielsen data on smartphones, the pace of adoption continues to ramp up. In May, 38% of consumers with mobile phones owned a smartphone, the research firm says. That figure was 19% in the third quarter of 2009 and 31% in Q3 2010. Nielsen projects by the end of this year half of mobile phones in use will be smartphones.
Mobile Marketing
Mary Meeker....The Morgan Stanley analyst says that the world is currently in the midst of the fifth major technology cycle of the past half a century. The previous four were the mainframe era of the 1950s and 60s, the mini-computer era of the 1970s and the desktop Internet era of the 80s. The current cycle is the era of the mobile Internet, she says — predicting that within the next five years "more users will connect to the Internet over mobile devices than desktop PCs." As she puts it on one of the slides in the report: "Rapid Ramp of Mobile Internet Usage Will be a Boon to Consumers and Some Companies Will Likely Win Big (Potentially Very Big) While Many Will Wonder What Just Happened."
Top Google Result Gets 36.4% of Clicks
It's critical for websites to appear on Page 1 of Google, especially in one of the top three organic positions, as these spots receive 58.4 percent of all clicks from users, according to a new study from Optify. Websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent. Being number one in Google, according to Optify, is the equivalent of all the traffic going to the sites appearing in the second through fifth positions.